Offline Marketing - 16 Effective Tips

Offline marketing can and should be used even if you are focused on a online business. Sometimes offline marketing (like sending postcards) can be even more effective than using for instance Pay Per Click marketing.Here is 16 useful and practical tips for effective offline marketing.

1.Use an answering machine, remember to include your website address in your messages.

2.Put your website URL on address labels on all your outgoing mail.

3.Business cards are still in use, so why not use them to your advantage.

4.Many companies have stickers on their cars with the website address and phone number.

5.Post flyers on free local bulletin boards, like shopping malls, dry cleaners, gas station, grocery store.Print the flier on bright yellow paper with your website address and company.Do not forget to include your telephone number and email address.Keep a supply of fliers in your car so you can easily post them on suitable places.

6.People love free stuff, freebies and giveaways.Give away pencils, pens, t-shirts, mugs, calendars, mouse pads, key chains, bumper stickers etc with your logo and website address on them.This is one of my favorite offline marketing methods.

7.Christmas is coming once every year, next time you send your Christmas cards you could also put your website address, email and phone number on them.

8.Print your information on company checks and coupons as well.

9.Use a web decal.These are made of vinyl and printed with state of the art equipment.(WebDecal.com has more information)

10.One of the cheapest and most effective ways of doing offline marketing is word of mouth.All it takes is happy customers and they do all the hard work for you.

11.Fax cover sheets can also be used for offline marketing.This is overlooked by many people.

12.Make a personal brochure about you and your business.

13.Take advantage of printed material.Print your website address everywhere you put your name.Include your URL in your fliers, business cards, labels, product tags, directories etc.

14.Print media is still alive, include your website address in newspapers, magazines and classified ads.

15.If you have newsworthy story about your business, do a press release that is sent to various sections of the media.Again, do not forget to include your website address.

16.Special ID plates for your car.These will help you get millions of website impressions over the years.

Using offline marketing strategies is very effective because we all live in the "physical world" and therefore it is easier to reach people this way.You need to be creative in order to come up with more strategies.